Pay Per Click (PPC) for Small Business - 101

Pay Per Click For Small Business Marketing - 8/12/2009

Google AdWords Management 101 For Small Businesses

So you are reading this possibly because you have either considered opening a Google AdWords account, or you have already opened one, and have no idea what to do now! OR perhaps you have opened one, have begun to run your account yourself or possibly with the help of someone else, and are just unsure of the direction of your account. How can you be sure you will even make any money from this? When will you finally start to see actual sales and revenue coming in? These are all great questions. The truth is, when Google AdWords is setup and managed properly, nine times out of ten, the effort will result in great success.

What are the benefits of Google AdWords then for a small business?

Geographic Targeting:

Believe it or not, when you Google something, let's say Google AdWords Management for example, and you see 8-11 "sponsored links" coming up (the pay per click / google adwords ads), depending on what are of the country you are in, you may see different ads! That is because you can target where your Google AdWords ads display down to the region, state, or city! Only want to pay for advertising in 2 specific cities? No problem! You can do it with Pay Per Click and AdWords. This is done under Campaign Settings.

Conversion Tracking:

With Pay Per Click whether it is in Google Adwords (Which is for Google, Ask, Aol, and a few others), Yahoo Search Marketing, or MSN AdCenter (for Bing, Live, MSN), you can track a specific action on your website! That means, you can identify Which keyword was typed in prior to a sale OR in the case of a lead generation website, a lead or online form filled out.. HOLD ON. Think About That For A Minute. If you know which keywords actually really generate sales or leads, then why not just pay for (bid on) keywords with Google that are the ones that generate the most sales or leads? That's exactly the point! That's what you will be doing to "optimize" your account. You will try maybe 100 keywords or more, and then with this tracking system you will have analytics that tell you which keywords to keep, and which ones to stop paying for. That means, after a month your list of 1000 keywords may then only be 100 keywords, then after 3 months, maybe only 10 keywords. You can really cut costs this way, and you can develop your ROI bigtime!

Immediate Placement:

While SEO is great, and believe me it should be part of your overall marketing strategy, a key benefit of Google AdWords and Pay Per Click is you can immediately get on the 1st page of Google. That means in a matter of an hour or so you can be right there at the top for important keywords. You may have a great promotion or a need for immediate exposure for your business and this would be the way to get it done now without any delay.

Testing New Products or Services:

Considering spending ALOT on marketing a new product or service? Maybe considering designing an EXPENSIVE website for a marketing venture? With Pay Per Click and Google AdWords, you can test out your idea and see what kind of response you can get! Build a basic website with your product/service/idea and see what response you can get before investing too much on a potentially non profitable venture.

The Bottom Line is:

Google AdWords and Pay Per Click is an innovative marketing platform that allows you to manage your marketing efforts with ease. There are many intricate details though so it may be wise to see out the assistance of a professional in your ventures to walk you through the platform and help you to understand proper setup of things like conversion tracking, how to develop a good keyword list, good AD copy, etc. There are many Google AdWords Management firms and companies out there who can help as well as independent consultants who can help.

Also don't forget to check out Yahoo Search Marketing as well. Yahoo has an excellent B2C market while Google is great for B2B! Sometimes Yahoo is even more profitable than Google. Although in the US markets, Google has the highest volume of searches and most overall reach.

Written By: p-p-c-management.com - Pay Per Click Manager
Best of Luck!

CMDS is a Website Design and PPC Management Company located in Middletown, NJ.